So how on earth do you get press coverage about it, make your client stand out from the crowd? Well, fortunately for Alpha Response they had a slightly different take on the usual (this is what GDPR is, here’s what you need to know) angle.
They’re a print and mail company based in Gloucester, keen to promote themselves as reliable and responsible handlers of their clients’ customer data. And also keen to demonstrate that print and mail is one area which the Information Commissioner has said doesn’t necessarily need to conform to the same stringent consent criteria as other forms of direct marketing.
Anyway, hear more on an interview with Anna King of BBC Radio Gloucestershire here